Marketing & tech
Webhook
Definition
A webhook is an automatic HTTP request one system sends to a URL at another when an event happens — for example, posting a new calculator lead as JSON to a CRM’s inbound URL. Webhooks let tools like HighLevel, Zapier and Make react instantly without polling.
Webhook, explained
In CalcFunnel, webhooks are set per calculator on Pro and Business plans.
Source: Zapier — Webhooks by Zapier
Related terms
- Lead magnetA lead magnet is something of value offered on a website in exchange for contact details — a guide, checklist or, very effectively, a personalised result such as a payment breakdown.
- Embed codeEmbed code is a short HTML snippet that places content from another service — such as a calculator — on your web page, usually as an iframe.
Q.01What is webhook?
A webhook is an automatic HTTP request one system sends to a URL at another when an event happens — for example, posting a new calculator lead as JSON to a CRM’s inbound URL. Webhooks let tools like HighLevel, Zapier and Make react instantly without polling.
Q.02Do I need a developer to use webhooks?
No. No-code tools provide an inbound webhook URL you can paste into the calculator’s settings.
Explain it with their numbers
Calculators turn definitions into a borrower’s real payment — and a lead for you.
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